TURNING VISIONS INTO VICTORIES

The Story of a Performance Marketing Expert

From orchestrating groundbreaking campaigns to fueling measurable revenue growth, my journey in marketing is defined by a relentless pursuit of tangible results. The numbers tell the story: campaigns that don't just capture attention—they convert, scale, and deliver bottom-line impact.

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PROVEN PERFORMANCE THAT SPEAKS VOLUMES

Exceptional marketing orchestrates multiple elements to drive growth. Campaign successes draw audiences in, revenue growth delivers satisfaction, innovative strategies add unexpected delight, and strategic partnerships enhance every element. The result? Strategies that capture attention and fulfil genuine needs.

Stack of waffles topped with cherries, blueberries, almonds, and drizzled with chocolate sauce, on a white plate

CAMPAIGN SUCCESSES

THAT MOVE THE NEEDLE

Performance marketing thrives on measurable outcomes. My track record demonstrates a consistent ability to transform strategic vision into quantifiable results:

VERMONT VIOLINS & V. RICHELIEU

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My work with Vermont Violins demonstrates how passion and precision create measurable results. This isn't just about marketing—it's about cultivating a vision where artistic excellence meets sustainable business practices.

THE RESULTS:

  • A consistent upwards of 124% sales surge YoY from 2021 to 2025 through data-driven campaign optimization.

  • Revolutionized online presence with user-centric design and themed promotions.

  • Implemented data-driven SEO strategies that consistently increased brand visibility.

  • Forged strategic partnerships supporting young artists and eco-friendly materials.

  • Sustained year-over-year revenue growth through innovative campaign execution.

STRATEGIC APPROACH:

Every initiative combined creativity with meticulous efficiency. From engaging promotional campaigns to mastering search optimization, the results speak for themselves: exceptional revenue growth paired with a reputation for innovation and community responsibility.

VERMONT VIOLINS
V. RICHELIEU

SKECHERS SOUTH ASIA PVT. LTD.

Leading a team of six marketing professionals at Skechers South Asia, I orchestrated integrated campaigns that consistently exceeded expectations in brand awareness, engagement, and lead conversion. Our strategic approach to brand communication and retail marketing earned industry-wide recognition across multiple award platforms.

KEY ACHIEVEMENTS:

e4m Neons OOH Awards (March 2020) – Skechers GORun 7 Campaign

  • Gold: Retail Advertising Overall OOH Strategy

  • Gold: Innovative Use of Existing Medium

  • Silver: Synergy Award (Impressive ROI & Innovation)

  • Bronze: Innovative Use of Moving Medium

e4m Indian Marketing Awards (November 2019)

  • Gold: Best Customer Experience in OOH

  • Gold: Best Use of OOH in India

  • Silver: Marketing Team of the Year

  • Bronze: New Product Launch

STRATEGIC INITIATIVES THAT DELIVERED:

  • GO Run 6 Challenge: Innovative experiential campaign that transformed product launch into community engagement opportunity.

  • Skechers Street Dance Challenge: Youth-focused activation that amplified brand relevance and social media reach.

  • Integrated Campaign Management: Coordinated brand communication, retail tactics, and marketing merchandise across multiple touchpoints.

WHAT MADE IT WORK:

A collaborative team executing strategic vision with consistent excellence. Every campaign balanced creative risk-taking with efficient resource deployment, resulting in measurable improvements in brand awareness, engagement, and lead conversion.

The awards and recognition our team earned reflected this balanced approach—proof that combining innovative strategy with meticulous execution creates sustainable competitive advantage.

WHAT COLLEAGUES SAY

  • I had the pleasure of working with Mona in Skechers. In the short time that we worked together it was easy to spot that Mona is great at team work was a very valuable part of the marketing team. You can count on her to be punctual, honest and committed to her work. I can say this with certainty that no matter which team Mona is a part of she will always give her 100% and contribute to the success of the team.

    Poorva Parulekar, Skechers

  • I had the pleasure of working with Mona in Skechers, Mona is an extremely passionate & driven individual. She has a very keen eye for details and is extremely meticulous with her approach to all assignments. Her knowledge for Brand Management, Marketing communications, Strategic Planning, ATL/BTL Activities, Media Planning & Digital initiatives is vast which has translated into successful metrics for the Brand. She was an formidable asset for Skechers South Asia Marketing & VM Team. Mona was a amazing team member & it has been my honour to work side by side with her. Mona will be a great asset to any organisation she is a part of in the future.

    Sweta Nilewad, Skechers

  • I know Mona for the last almost 4.5 years. We have worked together @ Skechers. Mona is known for her passion for the work her commitment and her high energy levels. Mona is always ready for challenges and proved herself as a true professional.

    Rupesh Mistry, Skechers

  • It was really very nice working with you Mona for past several years.. Your dedication & hard work is truly commendable & you always showcased passion in your work...The never say no attitude towards any task was always appreciated by the entire organisation...

    Anurag Poddar, Skechers

  • Mona is a thorough professional who is extremely talented and creative. I have known her as dependable productive team member who has often gone beyond routine to add value. She has good listening, communication and now digital skills. She knows exactly whats expected out of her. A constant learner, adding to her skillset, she is a good resource for any organisation. I wish her all the best for future endeavors.

    Ashish Shrivastava, MET League of Colleges

  • Mona Patel, is a team player and a committed, dedicated design professional. Her ideation and imagination skills are a great addition for brand management and branding perspective. Stay blessed Mona!

    J G Irani, MET League of Colleges

MONA PATEL'S PROFESSIONAL JOURNEY
MONA PATEL WORK EXPERIENCES